Featured Lender: Mimi & Chichi

We are excited to share our next feature, Gita Woosley! She has awesome taste and some amazing items up for rent on Style Lend. Read more about her style, shopping habits, and what she loves about NYC.

When did you start renting/lending from Style Lend and why?

I was introduced to StyleLend by a fellow blogger, Ashley Nelson of Impossibly Imperfect. As a fashion blogger, I was really intrigued by the idea of renting clothes for events. Because, lets keep it real, why spend tons of money on a dress you’re probably only going to wear a few times, when you can just rent one instead? I also started lending out some of my shoes and purses not long after I joined StyleLend. I moved to New York from Texas a few years ago, and in doing so transitioned from driving to walking everywhere. You know, Carrie Bradshaw totally lied to us: there is no way I could survive a whole day here in my Louboutin stilettos — well not without taking taxis everywhere and breaking my wallet in the process. After I moved, I found that I hardly ever wear some of my heels. So why not rent them out and get some extra cash?

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Shopping habits (do you shop online, flash sales, in person, etc.)

Although I do most of my shopping online, I also venture out to the brick-and-mortar stores every once a while. I’m a very list oriented person, even when it comes to shopping. It’s a habit I formed to combat my ADD. Whenever inspiration strikes me or there’s a trend I spy and want to try out, I would add it to my list. This way when I shop, I don’t get distracted by the shiny things.

Another thing that I do is keep a folder in my Gmail called “Shopping” and automatically route any emails from retailers there. Not only does this reduce spammy emails in my inbox, it helps me from getting tempted by a sale at times when I have no business shopping. Whenever I do have the need (or budget) to shop, I just visit this folder and see what retailers happen to have a sale at the time.

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Favorite brands/designers and why?

Gosh it’s so hard to pick favorites when it comes to designers/brands, because I have so many that I love. My sister recently turned me onto Reformation, and lately it’s been a favorite of mine.  I just love their design aesthetic. I pretty much want everything in the store!

What are your favorite things to do in NY?

Eat! The plethora of dining options is one of the major reasons I moved to New York City, so most weekends you can probably find me trying out a new restaurant. I’m currently on the hunt for a good okonomiyaki place, if anyone knows any.

If the weather is nice, you’ll probably also find me hanging outdoors. One of my favorite outdoor hangout spots is Governor’s Island. It’s a great place to catch some rays, bike around, picnic and even get some great yummy grubs from the variety of food trucks there.

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Can you tell us a little blurb about your background, job, and how long you’ve lived here?

It always feels a bit complicated when people ask what I do. By day, I work as a user experience architect at an advertising agency. On nights and weekends, I moonlight at Mimi and Chichi, a fashion and lifestyle blog I created with my BFF. So I guess you can say that I have two jobs.

I moved to New York City from Texas a little over three years ago. It’s always been a dream of mine to live in the Big Apple and I was so excited to finally make that a reality. The honeymoon period definitely has not ended yet for me (I hope it never will) and there are times where I have to pinch myself to believe that I’m actually here.  

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What is your fav piece of content you’ve created for your blog?

There you go again, trying to make me pick favorites. I’m so terrible at being decisive! One of my latest favorite is this outfit post of a find from the recent Zara sale. I just can’t get over how cute the dress is and that I got it for a steal. I just love when the stars align and you find the perfect dress, that’s the last piece, in your size, and for a crazy good price. I mean it’s like the universe is begging for you to buy it and wear it on the blog.

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How would you describe your style?

If I had to sum up my style into one word, I would say that it’s “versatile.” Although I have my tried and true, I’m never afraid to try out new styles and trends. There’s very little that I would shy away from.

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One thing that would be your “dream item” to rent on Style Lend?

Any of the book clutches from Olympia Le-Tan. Gossshh I’ve been dying to get my hands on one of those, but I just can’t justify the price since I know I won’t be using it that often. I hope it becomes available soon because I might just cave in and buy one for my birthday.

Why do you like the concept of renting vs. buying?

Aside from the cost saving I’ve mentioned before, I think there’s an environmental benefit to renting vs. buying, especially in this age of fast fashion. Many of us don’t think twice about going to a discount retailer to buy a special occasion dress that we’ll probably wear only a few times before it goes into the donation pile. Not-so-fun-fact: did you know that most of those donated clothes will most likely get shipped to developing countries or end up in landfills? According to Fashionista, “we buy about five times more clothing than we did in 1980, and threw away 40 percent more textiles in 2009 than we did a decade earlier — donation centers have far more stuff than they could ever realistically resell.”

I love that renting is becoming trendier now. I mean why wouldn’t you want to be good to the environment, to your wallet, and look fabulous while doing so?  

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Meet, Sherita!

We are so excited to share our StyleLend of the month: Sherita. She is talented, beautiful and has some awesome pieces to rent from.

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When did you start renting/lending from Style Lend and why?

I started renting with Style Lend last fall after I meet the CEO of the site/app at a Levo League event. I knew I had more evening wear than one girl needed and thought it would be a great way to make some extra money from gowns that I wasn’t wearing.

Shopping habits (do you shop online, flash sales, in person, etc.)

I am a huge online shopper! I find that when I am in stores, I get overwhelmed these days since I shop so much online. From flash sales, especially on Gilt to browsing the sales at NeimanMarcus.com, I am addicted.

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Favorite brands/designers and why?

Halston Heritage, DVF, Helmut Lang are definitely a few of my favorites. I like interesting cuts and draping and of course who can live without a DVF print!

What are your favorite things to do in NY?

I am big foodie, so dining out is on the top of my list. These days, when I am not auditioning or blogging, relaxing on my rooftop is the perfect end to my day.

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Can you tell us a little blurb about your background, job, and how long you’ve lived here?

Originally from Detroit, I went to Loyola University in Chicago where I studied Finance and International Business.  On the contrast, most of my life has been spent in front of the camera. I have been modeling since I was 15 and am currently an actress, model & Host- In addition to running my blog, Busy Wife Busy Life. I have lived in NYC for over 10 years and it’s where I call home.

What is your fav piece of content you’ve created for your blog?

Even though I love giving fashion & style advice, like in my 7 Habits of Ultra Stylish Women, I would say some of my favorite content are my finance posts. Being able help people be more mindful of their money, is something that never goes out of style.

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What do you love most about being a model?

Being able to work with a variety of people and play different characters/roles is one of the best things about my job. I loath monotony, and being an actress/model gives me the chance to do something different everyday and that is what I love the most.

How would you describe your style?

My style is very contemporary, yet classic. I love interesting cuts and styles but at the same time a great blazer, paired with a white t-shirt and jeans has my name all over it. It really depends on my mood- I am not afraid of color or prints! My go-to’s consist of a lot of pants and dresses – maybe I will call it uptown, meets downtown chic.

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One thing that would be your “dream item” to rent on Style Lend?

Well, I definitely wouldn’t mind carrying a Chanel bag, but dishing out a few thousand on a handbag is not my thing (yet). I would love to rent one and just carry it for a few days straight. Lol.

Why do you like the concept of renting vs. buying?

I did a post about How Renting Your Wardrobe will really change the way you shop, this was even before I discovered Style lend. I think investing in quality pieces is the perfect way to build a lasting wardrobe, but sometimes you just want to have fun with your clothes. Renting gives you the opportunity to try new trends, experiment with colors you wouldn’t typically wear or just be someone completely different.

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As you can see we had so much fun shooting in her neighborhood! Check out Sherita’s lifestyle blog: Busy Wife, Busy Life (www.busywifebusylife.com) and go rent her style!

Meet Melissa, the Founder of Riley Versa

Hey Style Lend girls, allow us to introduce you to Melissa Urfirer, our featured lender of the month!  Born and raised in NYC and immersed in the fashion world her entire life, Melissa decided to launch Riley Versa, an innovative line of handbags, which are available to rent on Style Lend!

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What makes Riley Versa so unique?

Well, it’s the ultimate versatile bag you can dream of.  These gorgeous leather bags allow you to change the covers and turn your neutral day bag into a striking and bold evening bag.  Riley Versa’s interchangeable magnetic covers allow you to be boldly VERSA-tile with your fashion choices at all times.

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Can you tell us a little more about your fashion background and what made you decide to start your own line?

My grandmother is the ultimate fashionista, so I’ve always loved fashion.  I learned more about the industry interning at Conde Nast’s W Magazine and Saks Fifth Avenue, but my idea to start my own line came from a personal desire for the product!

It all started on a trip to Miami; I packed a brightly printed clutch for the weekend and didn’t realize until I arrived that it clashed with everything else I had packed! I had one of those “wouldn’t it be great if…” moments, and decided to actually make it happen. I knew I wasn’t the only person who wanted a bag like this, and other women would appreciate having a bag that gave them the flexibility to instantly transform their look.

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Riley Versa is where luxury and convenience intersect. It’s perfect for the jet-setter; the woman who travels for work or pleasure and cannot pack multiple bags but can pack multiple covers. Riley Versa’s streamlined approach saves valuable suitcase, closet and drawer space – covers are infinitely easier to store than bags!

Riley Versa also spares you the hassle of transferring the contents of your bag when switching purses. I’m constantly leaving a credit card in one bag, and a lip-gloss in another, but with Riley Versa bags I can leave all of my belongings in one bag, and simply swap the cover for an entirely new, versa-tile look.

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How would you describe your style?

Classic with a twist. I love starting with jeans and a white t-shirt and then adding some fun pieces – bright shoes, a funky necklace, a leather jacket…and most importantly a Riley Versa bag!

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Other than Riley Versa, what are your favorite brands and why?

Zimmerman, Self-Portrait and FRAME. I think both Zimmerman and Self-Portrait masterfully mix delicate feminine details with bold sexy ones. Both brands create pieces you slip on, and just feel great wearing. And I live in my FRAME jeans. I have FRAME ‘Le Color Rip’ Skinny Jeans in both black and white, and they are wardrobe staples. I swear The Sisterhood of the Traveling Pants was written about them – they look good on everyone!

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What are the essentials you carry in your Riley Versa bag?

My wallet, tic-tacs, sunglasses, and Aquaphor – in case you can’t tell, it holds a lot!

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What are your favorite things to do in NYC?

I love walking around and exploring new areas, trying new restaurants and checking out new boutiques. And now that the weather is nice, I love packing a picnic lunch and spending the day at the Great Lawn – enjoying the “great outdoors” New York style.

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Anything exciting in the works for Riley Versa?

Yes! We are releasing two new covers a new style bag this summer.

Thank you Melissa for talking to us and giving us so much insight into your business! Go to our website or app to check out all of Melissa’s items, including her amazing Riley Versa handbags!

Meet Our Lender, Amy Chan!

Hey Style Lend girls, allow us to introduce you to Amy, our featured lender of the month! Amy is a super stylish marketing officer by day and a Carrie Bradshaw-esque relationship columnist by night (check out her website here).  Be sure to check out all of Amy’s fabulous items for rent on Style Lend

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When did you start renting/lending from Style Lend and why?

I started renting and lending on Style Lend because it’s the perfect solution for the woman who’s always out and about at events and functions. I can feel fabulous in a new dress for each event without breaking the bank and harming the environment. I can access brands that would normally cost too much to own. And with lending my items, instead of having my accessories collect dust, I can earn money without any hassle.

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Shopping habits (do you shop online, flash sales, in person, etc.)

I enjoy both shopping online and in person. I love shopping for other people.

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Favorite brands/designers and why?

I adore Club Monaco because the stores are so pretty and I feel happy every time I walk in. I splurge on accessories and shop at stores like Aritzia, Rag and Bone and Zara for clothes. You can usually find me in my Nike Sky High Dunks in the day, and then a pair of heels at night. I’m known to mix my sneakers with dresses.

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What are your favorite things to do in NY?

Having a coffee with great company or reading/writing in a cafe is my favorite thing to do. I love to bike around the city, host dinner parties, play ping pong and hang out at SPiN, dance and I’m also obsessed with book stores and psychics.

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Can you tell us a little blurb about your background, job, and how long you’ve lived here?

By day, I’m the Chief Marketing Officer of SPiN, a ping pong social club that was co-founded by Susan Sarandon seven years ago. By night, I am a relationship columnist.  I have an online magazine http://www.JustMyType.ca where I study the psychology behind lust, love and desire. My work has been referred to as “a scientific approach to that of Carrie Bradshaw”. I’ll take it. =)

I’m from Vancouver, Canada originally and I’ve been in NYC for two years. In my former life, I was a luxury hotel reviewer and was immersed in the luxury hospitality industry in both marketing and PR.

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What is your fav styling undertaking? Maybe burning man?

Burning Man! I love how creative you can get with the outfits. Last year was my first year and my home became a costume factory! I had different looks for day and night, whatever my mood matched, I had a cool outfit to go with it.

(For anyone who doesn’t know, Burning Man is an annual gathering that takes place at Black Rock City, Nevada.)

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What do you love most about being a relationship coach?

I feel that by understanding more about the psychology and science behind why we behave and feel the way when it comes to love, we can have healthier relationships with ourselves and consequently, with other people. A broken heart is like a weapon – if you leave it wounded, you only continue to hurt others and inflict pain. Hurt people hurt people. If I can help even one person, feel a little less alone, a little more understood in the matters of the heart, to me, that is success. I’ve had mothers email me to thank me for helping their daughter’s self-esteem, I’ve had countless people reach out to tell me how my words made them feel less shame and less alone. That is such a gratifying feeling.

How would you describe your style?

My style can be best described as feminine, sophisticated with a touch of edginess. I’ll take any chance to wear a dress because that’s when I feel the most beautiful. My style doesn’t take a lot of effort, I throw on whatever fits my mood. At the end of the day, it doesn’t matter what you’re wearing or what label you’re sporting, style comes down to how you carry yourself.

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One thing that would be your “dream item” to rent on Style Lend?

My dream item to rent would be a dress from Valentino or Jason Wu.

Why do you like the concept of renting vs. buying?

I like the concept of renting because you can save money, you save the environment, you always feel like you’re getting something new and you don’t have to feel the guilt about wasting so much money on clothes you’d only wear a handful of times.

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Thank you Amy for taking the time to chat with us and letting us into your closet!  Check out and rent all of Amy’s items on our website and app, and don’t forget to enter our AMAZING giveaway!

Meet Our Lender: Emily Men

Let us introduce you to our featured lender of the month: Emily Men.  Emily is a freelance fashion stylist and blogger.  TheWardrobes is a lifestyle blog that Emily runs with her brother Jeffrey.  It has posts about life, beauty tips, and fashion inspiration for both men and women!

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WHEN DID YOU START LENDING/RENTING FROM STYLELEND?

I started lending to StyleLend in October or November.  I’m not exactly sure! Sorry.  But I love the idea of being able to rent/lend someone something to wear because you are able to make use of clothes that you otherwise wear once, and then they just sit there!

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WHAT IS YOUR FAVORITE ITEM THAT YOU LENDED AND WHY?

I absolutely love the Alice + Olivia sequin dress.  It’s the perfect party dress!  So chic and easy!  The color is so beautiful too.

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HOW DOES WEARING A NEW OUTFIT MAKE YOU FEEL?

I love wearing new outfits!  It’s always exciting because you have something new to show everyone about your personal style.

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SHOPPING HABITS (DO YOU SHOP ONLINE, FLASH SALES, IN PERSON, ETC.)?

I always shop in person and online.  I think online is great when you know the brand and how it fits, but I always like to see and touch the items in person.

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FAVORITE BRANDS/DESIGNERS AND WHY?

I am absolutely obsessed with Giambattista Valli, Delpozo, Rosie Assoulin, Rodarte, Chloe, and honestly the list goes on!  All of these brands embody everything that I love about fashion and just make the most beautiful clothes.

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WHAT ARE YOUR FAVORITE THINGS TO DO IN NY?

I love walking around and exploring because you always find hidden gems!  It’s never-ending!

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CAN YOU TELL US A LITTLE BLURB ABOUT YOUR BACKGROUND, JOB, AND HOW LONG YOU’VE LIVED HERE?

I studied at FIDM in LA and found myself working in celebrity and fashion styling.  After a couple of years, I decided to study fashion design in New York at Parsons!  Since then, I have been working on my blog with my brother and freelancing in styling and design.  I’ve been in New York for about 3 years now.  Time flies by so fast!

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HOW WOULD YOU DESCRIBE YOUR STYLE?

Feminine, soft, whimsical, vintage, with a touch of edge.

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ONE THING THAT WOULD BE YOUR “DREAM” ITEM TO RENT ON SYTLELEND?

I would love to rent a Chanel or Giambattista Villa haute couture gown!

Thank you Emily for letting us into your closet!  Shop Emily’s items on our app.

Get to Know Our Lender, Marina Dobreva!

Meet our lender Marina! She’s a stylist and jewelry designer in NYC, and she gave us an exclusive look into her life (and amazing closet).

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WHEN DID YOU START RENTING/LENDING FROM STYLELEND AND WHY?

I started renting and lending from Style Lend in the summer of 2015, immediately after meeting the phenomenal woman who started the concept, Lona. Why? Because the model and idea is so exceptional that NOT to join Style Lend would be a loss and a shame. I immediately fell in love with the platform, and the only question I had was why weren’t we all doing this earlier!?

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SHOPPING HABITS (DO YOU SHOP ONLINE, FLASH SALES, IN PERSON, ETC.)

Coming from a background in fashion and retail, I shop in the most intimate way available, which usually means in person. I love touching the fabric, seeing the colors with my own eyes, examining how it is assembled, etc. With that being said, when there is a trusted brand that I am familiar with, I do take the chance of buying things online. What I like about renting on Style Lend is that the team is so talented at sifting through fashion and selecting in a way that you can know everything you get on the app is even more amazing in person than it is online.

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FAVORITE BRANDS/DESIGNERS AND WHY?

I am not particularly partial to one designer, as every designer has their strong seasons and strong pieces. I find that a well balanced outfit has a variety of aesthetics within it, which usually come from different designers. For the moment, I do have some faves in terms of current collections. For shoes I am very into Sophia Webster, Sergio Rossi, Pierre Hardy and Aquazzura. For my dresses, I always gravitate towards Valentino, as I enjoy how timeless his pieces are. For bags, I find it’s always good to have some Chanel in the mix, preferably not a bag that everyone else has. But I also love contemporary designers such as M2Malleter and I’ve always been a fan of the simplicity of Sophie Hulme.

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WHAT ARE YOUR FAVORITE THINGS TO DO IN NY?

Where do I start? I love just being a part of the ecosystem, and part of the movement. I don’t try to re-invent the wheel of things to do because the reason I moved to the city is precisely because the lifestyle it provides is exactly what I desired. Which basically means work harder every day than you did the day before, create and accomplish as much as you can, and decompress at night by spending time with other incredible people, enjoying the infinite great cuisine the city provides, the engaging nightlife, the music scene, culture, and overall creative stimulation. Though my top 3 ingredients to a good time outside of work are: people, music, and food.

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CAN YOU TELL US A LITTLE BLURB ABOUT YOUR BACKGROUND, JOB, AND HOW LONG YOU’VE LIVED HERE?

In a nutshell, I was born and raised in Bulgaria, with a 10 year stop-over in Portland Oregon. I did ballet professionally in my first years of my 20s, and following an injury that ended that, I got into fashion. I had a 4 year run with J.Crew as a stylist, and launched my own business styling for private and commercial clients after J.Crew. My latest venture in fashion is jewelry design, which is my next big focus. I’ve been in NYC since 2012, and have little to no plans to leave anytime soon.

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WHAT IS YOUR FAV PIECE OF JEWELRY YOU’VE DESIGNED?

That’s a tough question! I suppose looking back on it, the biggest risk I took was with the Sahara cuff, and I’ve enjoyed seeing how that’s been perceived by the public. I recently gifted one to the lead singer of Thievery Corporation, Nat Clavier, and have been seeing some incredible photos of her on stage in front of thousands of people rocking it and looking stunning in it. That brings me joy.

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WHAT DO YOU LOVE MOST ABOUT BEING A STYLIST/JEWELRY MAKER?

The intimacy I have with my work. The greatest thing about being a designer for me is having the creative freedom to make exactly what you want without having to take anyone else’s view on your creation. I started my line with climbing rope from REI, and whether people thought that was ridiculous or not, it was mine to do, so I pursued it. I still do work as a stylist, but with styling, one always has to make the client happy even if it means sacrificing some of your own creative integrity. With jewelry design, I don’t have to sacrifice anything. At least not during the design stage of the process.

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HOW WOULD YOU DESCRIBE YOUR STYLE?

I always have different answers for this question. One constant however, is that I’ve always deemed myself eclectic. If I really had to break it down, I would say I have nuances of ethnic influence, modern edge, always with something classic and timeless within the composition, and usually heavy on color and texture. I try to take really unique pieces that inspire me, and find a way to make them wearable with everything else around them, which usually fits the description above.

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ONE THING THAT WOULD BE YOUR “DREAM ITEM” TO RENT ON STYLELEND?

Being a stylist, I am fortunate enough to have access to most of my dream items on loan through clients and designers, so there isn’t anything that I am anxiously waiting to see on the app. However, if we could create “confidence” as an accessory that women could rent, I would say that should be the most rented item on the platform. I believe that a great outfit is nothing, unless a woman wears it with extreme confidence. It’s the one thing that everyone looks great in, and it doesn’t come in sizes, so everyone can have it!

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WHY DO YOU LIKE THE CONCEPT OF RENTING VS. BUYING?

Renting is such a better strategy than buying, because to me fashion is a way of self-expression. How you feel today is not how you will feel tomorrow. And as much as we all wish we could afford to dress all of our moods and whims in designer clothing by buying it, most of us don’t have the exuberant amounts of cash and closet space to do so. Renting allows you to be best dressed at any moment of your life, without causing a financial catastrophe to an already pricey life in NYC (and elsewhere).  

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Thank you Marina for letting us see your incredible closet and crazy cool jewelry!  Go to our app to check out and rent all of her pieces!

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Meet our Lender: Anastasia Alt

Read on to learn how the evolution of Anastasia has also become the evolution of her style. and how style lend lets her explore without breaking the bank.

When did you start renting/lending from Style Lend and why?

I started lending this past summer soon after meeting the founder and CEO of Style Lend, Lona Duncan. I immediately loved the concept as a great way to monetize and store the items in my own closet. I am excited to rent some great dresses for myself as the holiday party season approaches.

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Shopping habits (do you shop online, flash sales, in person, etc.)

I shop through sites like Gilt for great deals on the designers I love most. I also buy a lot of costume jewelry, which I pick up on Bauble Bar, in my travels around the world, or at shops around New York. Some of the pieces I love the most and those for which I receive the most compliments I bought for just a few dollars on sidewalk tables while walking the side streets of New York. A statement necklace (or five!) is the perfect thing to bring so you can pack fewer clothes and pull off different looks each day on a trip.

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Favorite brands/designers and why?

I love Helmut Lang, Phillip Lim, and Rag & Bone for their simple, structured styles in mostly black, white, and neutral palettes. I like to mix up these looks and add color through bright jewelry and cool accessories I find all over. I wear a lot of ballet flats for walking around New York and Ferragamo makes my favorite, classic style with a flat bow across the front.

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For bags, I like the understated look of Bottega Veneta in a classic hobo shape; I use my bigger black one for day and my smaller one in bright red for evening. For evening wear, I just bought a floor length Zac Posen gown in a beige color (it’s on Style Lend!) that I am excited to wear with some great jewelry (I really love jewelry!) and a good tan for the right occasion.

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What are your favorite things to do in NY?

I am always looking for new and different things to do throughout the city and I am hardly ever out of options! There are a few activities I am especially looking forward to in the coming weeks. The New York Botanical Gardens has special evenings to showcase their holiday train show with cocktails and live music that I plan to attend. I go to FlyWheel for a great spinning workout and am looking forward to trying an adult gymnastics class at Chelsea Piers soon. I also can’t wait to finally go to Trapeze School in Queens! I recently converted to a vegetarian and mostly vegan diet, so Jivamuktea Café near Union Square is a favorite spot to grab a healthy snack or meal. While I constantly seek new activities, there are two spots where you can find me again and again: Baby Grand for late night karaoke and the Good Room for late night dancing!

Can you tell us a little blurb about your background, job, and how long you’ve lived here?

I am a lifelong New Yorker. I grew up in Manhattan, went to college at Columbia and moved to Williamsburg this year, which I absolutely love. I am an avid traveller, so despite strong local ties I like to explore new places and have spent significant time abroad over the years, especially throughout Europe and South East Asia.

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After working in finance and the corporate world for several years, I am also kicking off a new professional chapter this winter. I just left my job as a management consultant and am learning web development and programming full-time over the next few months. I have plans to start a business after I complete my coding course. I also have a “side hustle” throwing theme parties roughly every six weeks under the series name Patzo Party. Costume parties are another way I love to express myself with fashion.

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How would you describe your style?

Overall, my clothing is definitely quite structured, classic and tailored, but my outfits get an infusion of whimsy and fun through bright jewelry, creative nail art, and interesting accessories that I add in layers and change depending on my mood. My personal style has evolved over the years alongside my zip code in New York City.

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I grew up on the Upper East Side but these days I spend most of my time in Williamsburg and in downtown Manhattan. I was about as preppy as they come through college (polo shirts, headbands and pearls were all wardrobe staples) but I have moved towards an edgier and more eclectic sense of style in the past few years. Today, I see fashion as a great form of self-expression that can evolve as I do. I am inspired to try new looks just walking around my neighborhood in Williamsburg and love discovering local designers.

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One thing that would be your “dream item” to rent on Style Lend?

I’d love to rent the Chanel Velvet Boy Bag in Emerald Green for a great party or night out. The cross-body chain makes it easy to dance without having to put down your bag!

Why do you like the concept of renting vs. buying?

If there is one thing I know for sure, it is that my style will continue change as I do going forward. Style Lend makes it easy to express my evolving sense of fashion without committing to buying expensive pieces. I love it!

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Thank you so much to Anastasia for letting us into her style & home. Love her style? Rent it on http://www.stylelend.com or by downloading our iOS app.

Featured Renter, Meet Tilden!

When did you start renting/lending from Style Lend and why?

I started renting/lending from Style Lend last summer (2014) and have been obsessed with it ever since. As a blogger, I absolutely love the concept of renting designer RTW pieces for those more laid back events and blog photos. It makes the idea of playing dress up more mature and realistic to participate in for someone blogging as a business.

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Shopping habits (do you shop online, flash sales, in person, etc.)

With my crazy schedule, shopping online is 10x easier but I do get hesitant from buying outside my brand comfort zone – the sites I know will fit. If they don’t offer free returns, I usually abandon my shopping cart. In person I feel more comfortable trying the pieces on, but styles are limited and practically everyone’s my size.. Basically shopping for me is either a hit or miss, depending on the day, time and place I decide to shop.

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Favorite brands/designers and why?

Retailers: Asos, Nasty Gal, Urban Outfitters, Zara, Top Shop, H&M, Club Monaco

Designers: Coach, Rebecca Minkoff, James Perse, Elizabeth & James, Vince

I love all these brands/designers because they best describe my style every season of the year, as well as stay reliable with sizing and pricing. I know what to expect when shopping from each of them and rarely disappointed in my picks (other than the occasional buyer’s remorse..)

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What are your favorite things to do in NYC?

Brunching, without a doubt. It’s borderline a religious activity on both Saturday and Sunday where you get to indulge without criticism and people watch all at the same time. I honestly feel I understand the city I call home much better on weekends and fall in love with it all over again.

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Can you tell us a little blurb about your background, job, and how long you’ve lived here?

I started my blog To Be Bright in January 2013 as a junior year in college with hopes to score a coveted fashion/retail public relations internship in NYC. As someone who was born and raised in NJ, the Big Apple is practically my second home and where I felt the most independent and secure while still having the comfort of home nearby. The goal was to get that internship that would lead to a job where I could secure that location of freedom & family – TBB would be the place where I show a little more about myself and my personality in a visual form, something a paper resume could never do.

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I rode horses my entire life, competing nationally up and down the east coast since age 10 at a serious & competitive level. The University of South Carolina recruited me my senior year of high school to compete on its Division I NCAA Equestrian Team, which I did for the first two years of my college career. Fashion was always an interest but something I could never “get into” because I didn’t have the time for it. However, I made sure to always dress for class and took a lot of pride in the pieces I owned and kept in my closet.

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When I resigned my position on the team to pursue other interests, I got involved blogging and soon becoming the online editor and PR director of our student magazine. It was then where I discovered my love for writing/sharing content as well as using social media to the best of my ability for a business, so to speak.

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So launching TBB was originally to share the work I did for the magazine, but it soon became the platform of my style and shopping habits. When I saw such a strong and positive feedback to my fashion-related posts, I decided to focus a bit more on that. It wasn’t until I was being asked to feature products and share my opinion on a broader spectrum that I realized I could make this a real business. Two and a half years later, To Be Bright is a fully-focused life & style blog that came to be in the most organic way possible – I couldn’t be happier with the direction my passion has taken me and I cant wait to see what the future holds for it.

Any little quirks?

Superstitious and I blame my dad for this one in the most appreciative way possible. He always made me think in an optimistic manner, work hard for the things I desire and stay hungry. That being said, he would consider certain moments and things to be considered “lucky” and to act upon them when appropriate to encourage a positive mindset. So if I catch the clock at 11:11 or see a penny heads up, a wish will be made and a coin will be picked up and pocketed. I also have a small habit of checking my zodiac app every morning, just to mentally prepare what may or may not happen to me that day…because you never really know.

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What do you love most about being an influencer?

What I love most about being an influencer is the ability to help someone out with a dilemma, in the form of clothing or by a change of perspective. When someone comes up to me and compliments my blog or tells me that it’s helped her in some way, it makes me so happy to know what I’m putting out there is bettering another person. At the end of the day, that’s what I want my blog’s presence to represent.

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How would you describe your style?

Transitional – as I’ve grown and documented my fashion timeline for the past two years, my style has been a direct reflection of who & where I am during that time in my life. Since college and moving into NYC, my style has become more structured, minimalistic yet thought-provoking enough to take a second glance, and thrifty nonetheless. I score at sample sales, online sales and discounted stores & consignment shops to balance the budget I need to stick to and the appearance I want to maintain. In a year from now, my style might be completely different in the way I shop and share but for right now, it’s representing the very place I’m in with my real life.Feature_Tilden_MG_0860

One thing that would be your “dream item” to rent on Style Lend?

Probably anything Chanel (duh) but honestly, a nice Louis Vuitton tote would be fun to carry around for a hot second – it’s been a secret wish of mine to get but I’m being patient with my indulging, for now.

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Why do you like the concept of renting vs. buying?

Renting is great because it’s an “in the moment” action that can satisfy a luxury need – like an event or photo – while not having to commit to the price and redeem the “payoff.” For someone on a strict budget but looking to expand her designer reach, Style Lend is the perfect platform for me to push my blog in the direction it needs to go without having to pay for the consequences, no pun intended, of sacrificing bills over a moment of style.

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We had a blast getting to know Tilden and we thank her for letting us come over. Love her style? check out her blog To Be Bright  or some of her favorite items at Stylelend.com or download our app

Impossibly Imperfect – Meet Ashley!

Launching a new city can be hard, but thankfully we meet people like the wonderful Ashley from Impossibly Imperfect. She has become one of our best renters and now a lender and we are excited to share more about her style.

When did you start renting/lending from Style Lend and why?

I was introduced to StyleLend over the summer! My first renting experience was when I got an invite to attend the Diner en Blanc party in NYC, it’s an all white party and I had nothing to wear as I do not own all white pieces. I searched and searched for an option and two days before the event I remembered Style Lend, I went to the app found the most perfect Reiss white jumpsuit, rented it and had it delivered within a few hours. The jumpsuit was spectacular on and the app saved me in a moment of fashion panic.

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Shopping habits (do you shop online, flash sales, in person, etc.)

When it comes to my shopping habits I love to shop in person but most of the time I find it’s just easier to hit my go to e-comm sites like ASOS, Nasty Gal and Shopbop! Not to mention, they have a much wider selection!

Favorite brands/designers and why?

I have always been an avid supporter of smaller designers, hence the series that I do every so often called “Get in the Know” where I highlight a new designer. At the present, I am absolutely in love with Self Portrait! Everything he creates is simply lovely and the attention to the intricately beautiful detail truly makes his pieces special. Nonoo NY is a great up and coming designer who creates beautiful pieces with a bit of edge, I was obsessed with her rose gold mini dress this past spring! I’m also a huge fan of Jimmy Choo, Alexis, Zimmermann and For Love & Lemons! All gorgeous, very feminine brands! 

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What are your favorite things to do in NYC?

I’ve lived in NYC for quite some time now and one of my favorite things to these days is to pop my headphones in and wander the city. You never know what you’ll get yourself into! I’m also a big vintage shopper so doing some damage at the flea markets on the weekend is always a good time.

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Though when the weather is gorgeous during the springtime it’s always nice to picnic in one of the parks, you have to take advantage of the nice weather while you can! 

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Can you tell us a little blurb about your background, job, and how long you’ve lived here?

I was born and raised in a suburb outside of Dallas and went to college in Oklahoma so as soon as I graduated I flew myself out to NYC and found a job in PR at a huge agency.  I thought I’d be here for a few years and now eight years later I can’t imagine what life would be like anywhere else.

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Any little quirks?

Haha there might be too many to share here! * Little secret, she is a sneaker lover 🙂

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What do you love most about being in PR?

I’ve always been a person who thrives in a fast paced environment. I like the constant change that comes with PR, it’s always something new and different no matter what brand I’m working on. One day I could be on set with Scott Foley for a bedding brand and the next watching Kevin Love and Eric Decker shoot hoops for one of my men’s brands. 

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How would you describe your style?

Constantly evolving!

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One thing that would be your “dream item” to rent on Style Lend?

Such a hard question! I’d love to rent a couture gown from a big design house such as Chanel or Oscar de la Renta! A girl can dream right??

Why do you like the concept of renting vs. buying?

I live in a miniature apartment in NYC and while I love my life in that apartment it is lacking in closet space! I also am a person who likes to wear things once or twice so renting has allowed me to incorporate new pieces into my wardrobe without making a huge commitment to them being there permanently.
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We had a blast getting to know Ashley and we thank her for letting us come over. Love her style? check out all her amazing pieces available for rent on our app!

Meet our Newest StyleLender, Mary Dyann!

When did you start renting/lending from Style Lend and why?

 Very recently! As a stylist, I often rent designer clothing from showrooms that cost anywhere from $150-$400 per day but the price points on Style Lend makes renting more appealing, so I will definitely start renting on Style Lend. I have some great item’s available for rent now up on the app!
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Shopping habits (do you shop online, flash sales, in person, etc.)

I love clothes so I view shopping as an experience. I need to be there in person to feel the fabric, see the cut of the garment, try it on and feel the fabric against my skin. Online shopping takes the enjoyment out of the experience so I always shop in stores. Plus I’m an instant gratification kind of girl. I WANT IT NOW!!! I can’t wait for it to come in the mail. 

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Favorite brands/designers and why?

Dior, Chanel, Lavin, Balmain, Missoni, Hermes, Giles and Mary Katrantzou. Dior and Chanel for it’s like appeal, Lanvin for its sophisticated style, Balmain, Mary Katrantzou, and Missoni for prints, color and design (go Balmain Army!), Hermes (I own three Birkins) Giles because of his artistic couture.

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What is your favorite thing to do in NY?

Walking. It sounds crazy, but you really get to discover places and things you never would have paid attention to. Especially if you’re riding  the subway or in a taxi on your phone. Walking around the city makes me appreciate the city’s beauty, the people, the architecture, sounds (yes even the loud honking and fire trucks!). Sometimes I’ll walk from Soho to Midtown and discover new stores (more shopping!) or watch as a film is being produced (I was even asked to be an extra one day just because I happen to be walking at the right place at the right time) so walking anywhere in NY is my favorite activity.
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Can you tell us a little blurb about your background, job, and how long you’ve lived here?

I was raised in a family of very strong and talented women, born and bred in Spanish Harlem and the Upper East Side. My mother, grandmother and aunt were all fashionistas who passed the touch down to me. My aunt used to sew clothes for me and my family by hand, because she was unimpressed with the quality of garments sold in stores. My grandmother mended a lot of my clothing when they needed repair, and my mother had me sewing when I was 4 years old. I cut my first Vogue pattern at 4 yrs old (what sane mother allows her child to cut patterns let alone with sharp fabric sheers at 4 years old!?) I would help my mother cut, sew and design garments she’d custom make for clients, family and friends. I also designed and sewed my own senior ball dress in High School because I didn’t want to look like anyone else.

In my teens, when I started print modeling, I’d always mouth off to the stylist suggesting to style items differently than what they had decided. My agent then called me into her office and said “You need to let the stylist do their job and keep your mouth shut.” So I said to my self, “if I feel like I know more about styling than the stylist on set, then why don’t I become one?”
After I had that revelation, I started styling test shoots for model friends of mine in NYC and have been the fashion industry in NY for about 15 years and styling professionally for about eight years.
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What is your fav styling assignment you’ve had?

 Styling LA Reid for the cover of Social Life Magazine. He is so amazing and very humble.
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What so you love most about being a stylist?

Creating and styling images that will inspire the next generation of stylists and push their creativity to the limits. I also love traveling to exotic locations for work. Who wouldn’t love to get paid to make people look beautiful in a beautiful location?
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How would you describe your style?

“Changing.” I don’t follow trends at all because I love to embrace my individual style, not one manufactured by someone else. My motto is “Be the trend you would want to follow!” If there’s a trend that you embrace, make it your own. Don’t blindly follow trends because someone else says so.
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One thing that would be your “dream item” to rent on Style Lend?

Another Birkin…
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Why do you like the concept of renting vs. buying?

Renting is the perfect way to get the look I want with no commitments!
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We want to give a huge thanks to Mary Dyann for inviting us over and letting us into her stylish lifestyle! Check out all her amazing pieces available for rent on our app!