Featured Renter, Meet Tilden!

When did you start renting/lending from Style Lend and why?

I started renting/lending from Style Lend last summer (2014) and have been obsessed with it ever since. As a blogger, I absolutely love the concept of renting designer RTW pieces for those more laid back events and blog photos. It makes the idea of playing dress up more mature and realistic to participate in for someone blogging as a business.

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Shopping habits (do you shop online, flash sales, in person, etc.)

With my crazy schedule, shopping online is 10x easier but I do get hesitant from buying outside my brand comfort zone – the sites I know will fit. If they don’t offer free returns, I usually abandon my shopping cart. In person I feel more comfortable trying the pieces on, but styles are limited and practically everyone’s my size.. Basically shopping for me is either a hit or miss, depending on the day, time and place I decide to shop.

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Favorite brands/designers and why?

Retailers: Asos, Nasty Gal, Urban Outfitters, Zara, Top Shop, H&M, Club Monaco

Designers: Coach, Rebecca Minkoff, James Perse, Elizabeth & James, Vince

I love all these brands/designers because they best describe my style every season of the year, as well as stay reliable with sizing and pricing. I know what to expect when shopping from each of them and rarely disappointed in my picks (other than the occasional buyer’s remorse..)

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What are your favorite things to do in NYC?

Brunching, without a doubt. It’s borderline a religious activity on both Saturday and Sunday where you get to indulge without criticism and people watch all at the same time. I honestly feel I understand the city I call home much better on weekends and fall in love with it all over again.

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Can you tell us a little blurb about your background, job, and how long you’ve lived here?

I started my blog To Be Bright in January 2013 as a junior year in college with hopes to score a coveted fashion/retail public relations internship in NYC. As someone who was born and raised in NJ, the Big Apple is practically my second home and where I felt the most independent and secure while still having the comfort of home nearby. The goal was to get that internship that would lead to a job where I could secure that location of freedom & family – TBB would be the place where I show a little more about myself and my personality in a visual form, something a paper resume could never do.

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I rode horses my entire life, competing nationally up and down the east coast since age 10 at a serious & competitive level. The University of South Carolina recruited me my senior year of high school to compete on its Division I NCAA Equestrian Team, which I did for the first two years of my college career. Fashion was always an interest but something I could never “get into” because I didn’t have the time for it. However, I made sure to always dress for class and took a lot of pride in the pieces I owned and kept in my closet.

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When I resigned my position on the team to pursue other interests, I got involved blogging and soon becoming the online editor and PR director of our student magazine. It was then where I discovered my love for writing/sharing content as well as using social media to the best of my ability for a business, so to speak.

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So launching TBB was originally to share the work I did for the magazine, but it soon became the platform of my style and shopping habits. When I saw such a strong and positive feedback to my fashion-related posts, I decided to focus a bit more on that. It wasn’t until I was being asked to feature products and share my opinion on a broader spectrum that I realized I could make this a real business. Two and a half years later, To Be Bright is a fully-focused life & style blog that came to be in the most organic way possible – I couldn’t be happier with the direction my passion has taken me and I cant wait to see what the future holds for it.

Any little quirks?

Superstitious and I blame my dad for this one in the most appreciative way possible. He always made me think in an optimistic manner, work hard for the things I desire and stay hungry. That being said, he would consider certain moments and things to be considered “lucky” and to act upon them when appropriate to encourage a positive mindset. So if I catch the clock at 11:11 or see a penny heads up, a wish will be made and a coin will be picked up and pocketed. I also have a small habit of checking my zodiac app every morning, just to mentally prepare what may or may not happen to me that day…because you never really know.

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What do you love most about being an influencer?

What I love most about being an influencer is the ability to help someone out with a dilemma, in the form of clothing or by a change of perspective. When someone comes up to me and compliments my blog or tells me that it’s helped her in some way, it makes me so happy to know what I’m putting out there is bettering another person. At the end of the day, that’s what I want my blog’s presence to represent.

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How would you describe your style?

Transitional – as I’ve grown and documented my fashion timeline for the past two years, my style has been a direct reflection of who & where I am during that time in my life. Since college and moving into NYC, my style has become more structured, minimalistic yet thought-provoking enough to take a second glance, and thrifty nonetheless. I score at sample sales, online sales and discounted stores & consignment shops to balance the budget I need to stick to and the appearance I want to maintain. In a year from now, my style might be completely different in the way I shop and share but for right now, it’s representing the very place I’m in with my real life.Feature_Tilden_MG_0860

One thing that would be your “dream item” to rent on Style Lend?

Probably anything Chanel (duh) but honestly, a nice Louis Vuitton tote would be fun to carry around for a hot second – it’s been a secret wish of mine to get but I’m being patient with my indulging, for now.

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Why do you like the concept of renting vs. buying?

Renting is great because it’s an “in the moment” action that can satisfy a luxury need – like an event or photo – while not having to commit to the price and redeem the “payoff.” For someone on a strict budget but looking to expand her designer reach, Style Lend is the perfect platform for me to push my blog in the direction it needs to go without having to pay for the consequences, no pun intended, of sacrificing bills over a moment of style.

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We had a blast getting to know Tilden and we thank her for letting us come over. Love her style? check out her blog To Be Bright  or some of her favorite items at Stylelend.com or download our app

Impossibly Imperfect – Meet Ashley!

Launching a new city can be hard, but thankfully we meet people like the wonderful Ashley from Impossibly Imperfect. She has become one of our best renters and now a lender and we are excited to share more about her style.

When did you start renting/lending from Style Lend and why?

I was introduced to StyleLend over the summer! My first renting experience was when I got an invite to attend the Diner en Blanc party in NYC, it’s an all white party and I had nothing to wear as I do not own all white pieces. I searched and searched for an option and two days before the event I remembered Style Lend, I went to the app found the most perfect Reiss white jumpsuit, rented it and had it delivered within a few hours. The jumpsuit was spectacular on and the app saved me in a moment of fashion panic.

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Shopping habits (do you shop online, flash sales, in person, etc.)

When it comes to my shopping habits I love to shop in person but most of the time I find it’s just easier to hit my go to e-comm sites like ASOS, Nasty Gal and Shopbop! Not to mention, they have a much wider selection!

Favorite brands/designers and why?

I have always been an avid supporter of smaller designers, hence the series that I do every so often called “Get in the Know” where I highlight a new designer. At the present, I am absolutely in love with Self Portrait! Everything he creates is simply lovely and the attention to the intricately beautiful detail truly makes his pieces special. Nonoo NY is a great up and coming designer who creates beautiful pieces with a bit of edge, I was obsessed with her rose gold mini dress this past spring! I’m also a huge fan of Jimmy Choo, Alexis, Zimmermann and For Love & Lemons! All gorgeous, very feminine brands! 

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What are your favorite things to do in NYC?

I’ve lived in NYC for quite some time now and one of my favorite things to these days is to pop my headphones in and wander the city. You never know what you’ll get yourself into! I’m also a big vintage shopper so doing some damage at the flea markets on the weekend is always a good time.

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Though when the weather is gorgeous during the springtime it’s always nice to picnic in one of the parks, you have to take advantage of the nice weather while you can! 

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Can you tell us a little blurb about your background, job, and how long you’ve lived here?

I was born and raised in a suburb outside of Dallas and went to college in Oklahoma so as soon as I graduated I flew myself out to NYC and found a job in PR at a huge agency.  I thought I’d be here for a few years and now eight years later I can’t imagine what life would be like anywhere else.

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Any little quirks?

Haha there might be too many to share here! * Little secret, she is a sneaker lover 🙂

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What do you love most about being in PR?

I’ve always been a person who thrives in a fast paced environment. I like the constant change that comes with PR, it’s always something new and different no matter what brand I’m working on. One day I could be on set with Scott Foley for a bedding brand and the next watching Kevin Love and Eric Decker shoot hoops for one of my men’s brands. 

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How would you describe your style?

Constantly evolving!

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One thing that would be your “dream item” to rent on Style Lend?

Such a hard question! I’d love to rent a couture gown from a big design house such as Chanel or Oscar de la Renta! A girl can dream right??

Why do you like the concept of renting vs. buying?

I live in a miniature apartment in NYC and while I love my life in that apartment it is lacking in closet space! I also am a person who likes to wear things once or twice so renting has allowed me to incorporate new pieces into my wardrobe without making a huge commitment to them being there permanently.
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We had a blast getting to know Ashley and we thank her for letting us come over. Love her style? check out all her amazing pieces available for rent on our app!

It’s November, Time to be Social!

November = Winter is almost here, brrr. Which makes November the best month for all of us to step up our social calendar. This week you can join us at two of the hottest events.

November 4th @7pm – RSVP

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November 6th @7pm- RSVP

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If you have nothing to wear, get a new look delivered to your door! Download Style Lend & use code VIP20 to get $20 off any designer dress.

Sequins, Sequins, Sequins!!

Finally, our adult twenty-something year old dreams have been answered! Sequins are not just for five year olds! Make the trend yours by pairing it with your favorite everyday basics to downplay the flash and rev up the edge. Here’s some of our favorite pairings.

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1. Sequin Pants

We love how this beauty styled her favorite pairs of sequin pants.

• Loose Fitted Blazer

• Cozy tee

• Open Shoes

YES, YES, & YES!

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2. Sequin Crop Tops

All sparkles on top! We love how they took something so flashy and toned it down with comfy basics. The ripped jeans take us back in time to where we would wear them to rags, despite our parents horror.

• Ripped Jeans

• Black Pleated Skirt

• Attitude!

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3. Sequin Pencil Skirt

We love how our C.O.O Lona paired this adorable skirt with a cheeky tank shirt. T-shirts don’t have to be match match. Add a contrast color for some extra fun!!

• Contrasting T-shirt

• Baggy fit

• Fun accessories

Download Style Lend and check out all our sequined items and get them delivered to your door!

Embrace the Change

To us, the transition from summer to fall means pumpkin spice lattes, cozy knits, leaves changing color, and EXPERIMENTING with change! It’s really not as scary as it sounds, we promise. With fashion month coming to a close, it’s time to take inspiration from the runway and apply it to your own personal style. Here’s what we’ve got for you!

Try experimenting and mixing your summer pieces with some of fall’s classic hues such as red, camel, orange, and yellow to welcome the colder weather. Afraid of commitment and a hefty price tag? Remember we’re here to let you experiment with this season’s latest trends.

Blaire Eadie, the stunning blogger behind Atlantic Pacific, is one of our biggest fall inspirations. She’s famous for mixing Celine and Chanel with more accessible brands like Zara, J.Crew to prove that you don’t have to break the bank to have stunning style. She shows us that you can still have fun with your wardrobe if you work a 9-5 job, as she holds the title of Director of Accessories at Tory Burch. Below, Blaire shows us how to mix fall’s classic colors with her expertly curated wardrobe

Blaire gives her go-to feminine style a twist by mixing and matching pieces from her eclectic wardrobe from fall and summer combined.

Ideas:

  • Take your favorite midi skirt in one of fall’s classic hues and give it a sporty twist with a graphic sweater
  • Keep your summer dresses, but pair them with structured blazers for a more refined look. We’re loving navy and tan (anything but black)
  • And, something to always remember, add a dark lip or fall colored accessories (see structured orange bag below) for an instant fall twist.

 

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