Impossibly Imperfect – Meet Ashley!

Launching a new city can be hard, but thankfully we meet people like the wonderful Ashley from Impossibly Imperfect. She has become one of our best renters and now a lender and we are excited to share more about her style.

When did you start renting/lending from Style Lend and why?

I was introduced to StyleLend over the summer! My first renting experience was when I got an invite to attend the Diner en Blanc party in NYC, it’s an all white party and I had nothing to wear as I do not own all white pieces. I searched and searched for an option and two days before the event I remembered Style Lend, I went to the app found the most perfect Reiss white jumpsuit, rented it and had it delivered within a few hours. The jumpsuit was spectacular on and the app saved me in a moment of fashion panic.

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Shopping habits (do you shop online, flash sales, in person, etc.)

When it comes to my shopping habits I love to shop in person but most of the time I find it’s just easier to hit my go to e-comm sites like ASOS, Nasty Gal and Shopbop! Not to mention, they have a much wider selection!

Favorite brands/designers and why?

I have always been an avid supporter of smaller designers, hence the series that I do every so often called “Get in the Know” where I highlight a new designer. At the present, I am absolutely in love with Self Portrait! Everything he creates is simply lovely and the attention to the intricately beautiful detail truly makes his pieces special. Nonoo NY is a great up and coming designer who creates beautiful pieces with a bit of edge, I was obsessed with her rose gold mini dress this past spring! I’m also a huge fan of Jimmy Choo, Alexis, Zimmermann and For Love & Lemons! All gorgeous, very feminine brands! 

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What are your favorite things to do in NYC?

I’ve lived in NYC for quite some time now and one of my favorite things to these days is to pop my headphones in and wander the city. You never know what you’ll get yourself into! I’m also a big vintage shopper so doing some damage at the flea markets on the weekend is always a good time.

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Though when the weather is gorgeous during the springtime it’s always nice to picnic in one of the parks, you have to take advantage of the nice weather while you can! 

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Can you tell us a little blurb about your background, job, and how long you’ve lived here?

I was born and raised in a suburb outside of Dallas and went to college in Oklahoma so as soon as I graduated I flew myself out to NYC and found a job in PR at a huge agency.  I thought I’d be here for a few years and now eight years later I can’t imagine what life would be like anywhere else.

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Any little quirks?

Haha there might be too many to share here! * Little secret, she is a sneaker lover 🙂

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What do you love most about being in PR?

I’ve always been a person who thrives in a fast paced environment. I like the constant change that comes with PR, it’s always something new and different no matter what brand I’m working on. One day I could be on set with Scott Foley for a bedding brand and the next watching Kevin Love and Eric Decker shoot hoops for one of my men’s brands. 

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How would you describe your style?

Constantly evolving!

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One thing that would be your “dream item” to rent on Style Lend?

Such a hard question! I’d love to rent a couture gown from a big design house such as Chanel or Oscar de la Renta! A girl can dream right??

Why do you like the concept of renting vs. buying?

I live in a miniature apartment in NYC and while I love my life in that apartment it is lacking in closet space! I also am a person who likes to wear things once or twice so renting has allowed me to incorporate new pieces into my wardrobe without making a huge commitment to them being there permanently.
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We had a blast getting to know Ashley and we thank her for letting us come over. Love her style? check out all her amazing pieces available for rent on our app!
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Join the movement!

#thebreakupletter

Breakups – they can be bittersweet, sad, and just overall bad. However, breakups can also be for the better! That’s why we are creating a movement to breakup with our old shopping habits and make them a thing of the past! Join our movement, #thebreakupletter.

Our mission is to encourage all women to break up with anything and everything that prevents them from banding together and supporting one another to dress, look, and feel better! We are breaking up with fast fashion, buyers remorse, and most of all, our wallets.

By doing so, let’s start to lend and rent clothes from each other instead! I think we can all agree that everyone deserves access to high quality clothing. We shouldn’t have to spend our hard earned paychecks on clothing that we will only wear a few times. Instead, we should be able to do and focus on the things that are important to us. We’re starting the movement in San Francisco because it is full of beautiful, fashionable, forward-thinking trendy women. Together, we can empower one another, one compliment at a time.

Let’s all help each other out and lend our clothes to one another.

Let’s band together to put an end to our old shopping habits.

Let’s break up with the things that prevent us from looking our absolute best.

Let’s create this movement to help and empower all women to dress and feel confident.

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Join Style Lend on May 16th on our fashion walk from Russian Hill to Marina Green from 12-2pm. Come join us for beverages and find out more about how Style Lend’s new app will help shape this movement into something bigger and better. #TBL

 

Sign up HERE

Party Season Perfect

Written by the Witty Fashion Guru: Oni Rovatti

If you’re going to take dozens of photos and be the star of your social media site this Holiday Season, keep in mind that your friends and fans will be scrutinizing your imagery from every possible angle. And by angle, we mean Facebook and Instagram. We all saw your posts from Halloween where you obviously threw on your shortest mini-dress from “Forever 21”, donned a headband with cat ears and went to a party.  You thought it was clever, sexy, naughty.  We thought it lacked imagination and made you appear cheap and ridiculous. FAIL! Most of us are older than 21, dress with some class and confidence already. The good news is you can delete those embarrassing posts and make a better impression on your friends and colleagues this Holiday Season. You can’t afford it you say? Oh yes you can baby.

Here’s how:

In order to look your best and enjoy every social occasion of the season, you need to be free of any and all anxiety or discomfort.  That’s what gets you noticed.  You are the woman talking, laughing, dancing, and cavorting throughout the night.  They can’t take their eyes off you.  Your face, your voice, and your spirit snatch all the attention.

“Let’s start from the foundation…”

You do amazing things everyday without giving what you’re wearing a second thought. You know how to get through the work week, you know what makes you feel and look good while conquering the world, so don’t over complicate your “special occasion” wardrobe.

Alice + Olivia Gold Sequined Dress
Alice + Olivia Luna Dress, Rents for $60.

Wear a dress, for Pete’s Sake! It’s like putting on a t-shirt.  Keep it simple and elegant.  Don’t try to over do it with complicated straps and belts.  You should be wearing the dress, the dress should not be wearing you.

“If it cuts, binds, shows bulges, bags, or shifts, don’t wear it.”

Find a style that makes you feel like you could overthrow a government and rule a country.

“Make sure you can put it on and forget about it.”

Adrianna Papell Glitter Fall Black Sequined Dress

Adrianna Papel Glitter Fall Dress, Rents for $30.

Minimize the need for complicated undergarments ( these will wreck your vibe, big time!) and be free to express your personal style and charisma. Shapewear undergarments like Spanks or Yummie Tummie are literally designed to Compress you.  Quite frankly, I don’t want to be compressed while I’m being fabulous!

“I want to move like a cat, dance, flirt, and swing from the chandelier.  That would be impossible in a ‘girdle’.  So minimize the stiff, un-fun, undergarment. Stick to what you wear everyday; your bra and panties.”

Be respectful of your hosts and other party guests.  Too much of your exposed flesh can be disturbing to some people.  Keep it PG! Holiday parties are often multi-generational. If you bare your shoulders, cover your legs, if you show off your legs, cover your torso.  It’s as simple as that.  Always leave them wanting more.

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TFNC Sequined Shimmer Dress, Rents for $20

Making a positive, lasting, impression begins with self respect. So, don’t be the woman who’s tugging at her ridiculously short hemline when she sits. Don’t pluck at the top of your strapless gown and wriggle uncomfortably. This isn’t attractive.

Don’t be overly ambitious, says Oprah.

I’ve seen some Facebook posts that actually show the pain of over-ambitious footwear.  It’s horribly embarrassing to watch you hobble to your car at the end of the night, dreadful to witness  your date attempt  to carry you,  and your girlfriends are fed up with having to ‘wait up’ while you shuffle to the next party . Take a tip from Oprah Winfrey:

“Rate each pair of shoes that you own on a time scale.”

For instance:  Those 4” Manolo’s are 10 minute shoes.  Useful for photo opportunities and ‘sit-down’ occasions only.  Those 2” Strappy Aerosole Evening Sandals are 8 hour power-houses, you can be on your feet all night. Make a concerted effort to have a well stocked footwear wardrobe.  Don’t purchase shoes on looks alone, you’ll never wear them.  In the back of your mind you know what your feet want, you know how long you’re going to be standing, dancing, etc.  Make this the one thing you do right for the rest of your life.

Last words of Party-Girl Advice.

I’ll leave you with one last bit of ‘Party-Girl Advice”;  Know what you’re signing up for.

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Black Halo Jackie O Dress, Rents for $40.

When you’re invited to a party, do some research about the event.  Find out if it’s a cocktail party/mixer (you’ll be on your feet) or a formal dinner (you’ll be on your feet, then on your tush), a casual house party (you’re likely to be tipsy and flirty). This way you can plan an appropriate outfit.  Getting the exact address to the party is a ‘must’ as well.  Hotel, Restaurant, Office, Private Home, this info has an effect on what you wear. There is an unspoken, social protocol to each individual to each individual occasion and we’re here to help.

Post a question below or email a photo of yourself to [email protected] and we’ll do our best to style and make you fabulous.

Visit Style Lend at www.stylelend.com